Did you know that word of mouth is one of the best ways to attract new writing clients? While word of mouth does look random and unpredictable, it is possible to facilitate the process somewhat. Here are some tips that will help you leverage this type of marketing in the most effective way:
What is Word of Mouth Marketing?
Think about what happens when you come across a product or service that you really like. Chances are pretty good that you will have an impulse to share it. This is what word of mouth marketing is all about, and it is incredibly powerful.
Provide a Great Product or Service
In order to encourage people to share your product or service with others, everything about your business needs to be top notch. Not only do you need a great product or service, but you should also have excellent customer service and also prove to your customers that you are willing to go the extra mile. For example, of you are a freelance graphic designer, consider given your clients a freebie or discount now and then. They’ll be more likely to recommend you to others if you do.
Ask Customers and Clients to Spread the Word
Satisfied clients are usually more than happy to do this. Don’t just treat your client like a client. Build a relationship. That offers a little something extra your client doesn’t get elsewhere. You can encourage referrals from your clients by offering a bonus or discount for every person that they refer to you. Many big businesses employ this practice by giving out coupons to current clients to hand out to referrals.
Word of mouth marketing is just one strategy you can use to promote your business. Although it can seem inconsistent, you can help encourage referrals by following these simple tips. This is an excellent way to get new customers or clients.